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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~person:"Meloy, Margaret G."
~subject:"Entscheidung unter Unsicherheit"
~subject:"Substitute goods"
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Entscheidung unter Unsicherheit
Substitute goods
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Meloy, Margaret G.
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Journal of marketing research : JMR
Telecommunications policy : the international journal of digital economy, data sciences and new media
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Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.
;
Meloy, Margaret G.
;
Lieb, Daniel
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10003927142
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