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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~subject:"Entscheidung unter Unsicherheit"
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Search: subject_exact:"Substitution von Produkten"
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Entscheidung unter Unsicherheit
Substitute goods
15
Substitutionsgüter
15
Consumer behaviour
8
Konsumentenverhalten
8
Mobile communications
6
Mobilkommunikation
6
EU countries
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EU-Staaten
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Fixed-mobile substitution
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Brand image
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Theorie
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Verkaufsförderung
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(De)regulation
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Chan, Tat
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Li, Shibo
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Montgomery, Alan
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Narasimhan, Chakravarthi
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Sun, Baohong
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Zhang, Qin
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Journal of marketing research : JMR
Telecommunications policy : the international journal of digital economy, data sciences and new media
Discussion paper series / Department of Economics
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International journal of production economics
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Journal of risk and uncertainty : JRU
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Cross-selling the right product to the right customer at the right time
Li, Shibo
;
Sun, Baohong
;
Montgomery, Alan
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009272393
Saved in:
2
Decomposing promotional effects with a dynamic structural model of flexible consumption
Chan, Tat
;
Narasimhan, Chakravarthi
;
Zhang, Qin
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 487-498
Persistent link: https://www.econbiz.de/10003756363
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