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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of product & brand management"
~person:"Veloutsou, Cleopatra"
~type_genre:"Article in journal"
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Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Relationship marketing
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Brand communities
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Veloutsou, Cleopatra
Dhar, Ravi
11
Guzman, Francisco
9
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
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Zhao, Min
5
Amir, On
4
Berger, Jonah
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Bettman, James R.
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Cheema, Amar
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Fetscherin, Marc
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Hung, Iris W.
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Inman, J. Jeffrey
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Jong, Martijn G. de
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Krishna, Aradhna
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Levav, Jonathan
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Nelson, Leif D.
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Patrick, Vanessa M.
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Pieters, Rik
4
Redden, Joseph P.
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Sevilla, Julio
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Simonson, Itamar
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Soman, Dilip
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Thomas, Manoj
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Wedel, Michel
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Zauberman, Gal
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Aribarg, Anocha
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Bagozzi, Richard P.
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Balasubramanian, Siva Kumar
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Journal of marketing research : JMR
The journal of product & brand management
Journal of business research : JBR
9
International marketing review
2
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
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Marketing theory
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Psychology & marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
4
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1
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
2
Self-presentation, privacy and electronic word-of-mouth in social media
Pasternak, Oleksandra
;
Veloutsou, Cleopatra
; …
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011777390
Saved in:
3
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
4
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
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