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~isPartOf:"Journal of marketing research : JMR"
~language:"deu"
~language:"eng"
~language:"hrv"
~language:"hun"
~language:"msa"
~language:"spa"
~subject:"Konsumentenverhalten"
~subject:"Unternehmenserfolg"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Unternehmenserfolg
Volatility
Consumer behaviour
343
Market research
172
Marktforschung
172
Theorie
86
Theory
86
Experiment
76
Advertising effects
63
Werbewirkung
63
USA
62
United States
62
Brand management
55
Markenführung
55
Beziehungsmarketing
48
Relationship marketing
48
Advertising
45
Werbung
45
Internet marketing
44
Online-Marketing
44
Präferenztheorie
44
Theory of preferences
44
Brand image
43
Markenimage
43
Emotion
41
Marketing management
41
Marketingmanagement
41
Bayes-Statistik
37
Bayesian inference
37
Cognition
36
Kognition
36
Sales promotion
35
Verkaufsförderung
35
Viral marketing
32
Virales Marketing
32
Social Web
31
Social web
31
Preismanagement
30
Pricing strategy
30
Decision under uncertainty
29
Entscheidung unter Unsicherheit
29
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347
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
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Aufsatz in Zeitschrift
348
Collection of articles of several authors
1
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Dhar, Ravi
11
Kumar, V.
9
Dahl, Darren W.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
6
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Cutright, Keisha M.
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
Hagtvedt, Henrik
3
Hamilton, Rebecca W.
3
Haws, Kelly L.
3
Hsee, Christopher K.
3
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Journal of marketing research : JMR
Journal of business research : JBR
2,581
Journal of retailing and consumer services
1,948
International journal of hospitality management
867
International journal of consumer studies
754
Energy economics
716
Applied economics
676
Finance research letters
676
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Cogent business & management
556
Journal of banking & finance
536
International review of financial analysis
502
Management science : journal of the Institute for Operations Research and the Management Sciences
480
Applied economics letters
477
Journal of business ethics : JOBE
456
International review of economics & finance : IREF
450
Technological forecasting & social change : an international journal
448
Economics letters
441
Economic modelling
435
Asia Pacific journal of marketing and logistics
409
The journal of product & brand management
398
European journal of marketing : EJM
372
Research in international business and finance
362
The North American journal of economics and finance : a journal of financial economics studies
358
Journal of risk and financial management : JRFM
355
The journal of brand management : an international journal
354
The journal of futures markets
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
343
Journal of econometrics
338
Industrial marketing management : the international journal for industrial and high-tech firms
329
Journal of marketing management : MM
322
International journal of contemporary hospitality management
321
Journal of travel and tourism marketing
318
Journal of retailing
314
Journal of international consumer marketing
312
Journal of the Academy of Marketing Science
312
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Journal of marketing
308
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ECONIS (ZBW)
348
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31
Exploring the relationship between varieties of variety and weight loss : when more variety can help people lose weight
Haws, Kelly L.
;
Liu, Peggy J.
;
Redden, Joseph P.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 619-635
Persistent link: https://www.econbiz.de/10011743736
Saved in:
32
Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.
;
Lewis, Randall A.
;
Nubbemeyer, Elmar I.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
Saved in:
33
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
34
Influencing acquisition performance in high-technology industries : the role of innovation and relational overlap
Saboo, Alok R.
;
Sharma, Amalesh
;
Chakravarty, Anindita
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 219-238
Persistent link: https://www.econbiz.de/10011697348
Saved in:
35
Keep your cool or let it out : nonlinear effects of expressed arousal on perceptions of consumer reviews
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 447-463
Persistent link: https://www.econbiz.de/10011697464
Saved in:
36
Linking customer behaviors to cash flow level and volatility : implications for marketing practices
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
;
Paulich, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011650403
Saved in:
37
"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.
;
Lemon, Katherine N.
;
Voorhees, Clay M.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
Saved in:
38
On the method of evolutionary psychology and its applicability to consumer research
Saad, Gad
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 464-477
Persistent link: https://www.econbiz.de/10011697469
Saved in:
39
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
40
Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
Saved in:
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