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~isPartOf:"Journal of marketing research : JMR"
~person:"Ali, Maheen"
~person:"Becker, Larissa Carine Braz"
~person:"Cerf, Moran"
~person:"Van Kenhove, Patrick"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Journal of marketing research : JMR
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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran
;
Greenleaf, Eric A.
;
Meyvis, Tom
;
Morwitz, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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