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~isPartOf:"Journal of marketing research : JMR"
~person:"Ataman, M. Berk"
~person:"Boyd, D. Eric"
~person:"Edelman, Benjamin"
~person:"Grewal, Rajdeep"
~subject:"United States"
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Customer satisfaction heterogeneity and shareholder value
Grewal, Rajdeep
;
Chandrashekaran, Murali
;
Citrin, Alka V.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 612-626
Persistent link: https://www.econbiz.de/10009234932
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