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~isPartOf:"Journal of marketing research : JMR"
~person:"Bayus, Barry L."
~person:"Dholakia, Utpal M."
~person:"Kim, Minki"
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Decision under uncertainty
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Advertising planning
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Bayus, Barry L.
Dholakia, Utpal M.
Kim, Minki
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Journal of marketing research : JMR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Mays Business School Research Paper
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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New drug diffusion when forward-looking physicians learn from patient feedback and detailing
Chintagunta, Pradeep K.
;
Goettler, Ronald L.
;
Kim, Minki
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 807-821
Persistent link: https://www.econbiz.de/10009688811
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2
Tell me a good story and I may lend you money : the role of narratives in peer-to-peer lending decisions
Herzenstein, Michal
;
Sonenshein, Scott
;
Dholakia, Utpal M.
- In:
Journal of marketing research : JMR
48
(
2011
),
pp. 138-149
Persistent link: https://www.econbiz.de/10009389955
Saved in:
3
Consumer options : theory and an empirical application to a sports market
Sainam, Preethika
;
Balasubramanian, Sridhar
;
Bayus, Barry L.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 401-414
Persistent link: https://www.econbiz.de/10003983702
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