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~isPartOf:"Journal of marketing research : JMR"
~person:"Benlian, Alexander"
~person:"Goldfarb, Avi"
~person:"Zarnekow, Rüdiger"
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Internet marketing
2
Online-Marketing
2
Advertising
1
Advertising effects
1
Alcoholic beverage
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Alkoholisches Getränk
1
Consumer behaviour
1
Distribution channel
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E-commerce
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Einzelhandel
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Benlian, Alexander
Goldfarb, Avi
Zarnekow, Rüdiger
Bucklin, Randolph E.
4
Berger, Jonah
3
Rutz, Oliver J.
3
Stephen, Andrew T.
3
Trusov, Michael
3
Tucker, Catherine
3
Ansari, Asim
2
Chen, Xinlei
2
Chen, Yuxin
2
Danaher, Peter J.
2
Edelman, Benjamin
2
Goldenberg, Jacob
2
Heerde, Harald J. van
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Moe, Wendy W.
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2
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2
Sárváry, Miklós
2
Zubcsek, Peter Pal
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1
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1
Albuquerque, Paulo
1
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1
Andrade, Eduardo B.
1
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Artz, Martin
1
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1
Bart, Yakov
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Bayer, Emanuel
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Bayer, Joseph B.
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Bijmolt, Tammo H. A.
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Bodapati, Anand V.
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Journal of marketing research : JMR
NBER working paper series
9
Working paper / National Bureau of Economic Research, Inc.
8
NBER Working Paper
6
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Journal of economics & management strategy : JEMS
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Research papers in information systems management
4
CSIO working papers
3
HMD : Praxis der Wirtschaftsinformatik
3
Journal of management information systems : JMIS
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Discovery and diffusion of digital innovations : an analysis of enterprise social networks and data-driven business models
2
Electronic markets : the international journal on networked business
2
MIT Sloan Research Paper
2
Review of industrial organization : RIO
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Software-as-a-Service : Anbieterstrategien, Kundenbedürfnisse und Wertschöpfungsstrukturen
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The American economic review
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Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
2
A National Bureau of Economic Research conference report
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Advances in applied microeconomics : a research annual
1
American economic journal
1
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business Engineering
1
Business engineering
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California management review
1
Controller Magazin : Praxiswissen zur Unternehmenssteuerung : Mitgliederzeitschrift des Internationalen Controller Vereins und der RMA Risk Management Association & Rating Association e.V.
1
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
1
Discussion papers / CEPR
1
Economics of innovation and new technology
1
Electronic Commerce Research
1
Electronic commerce research
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Handbook of the economics of marketing : Volume 1
1
Handbook of the economics of marketing ; Volume 1
1
Handbuch IT-Management
1
Industrial organization in Canada : empirical evidence and policy challenges
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ECONIS (ZBW)
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Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
2
Advertising bans and the substitutability of online and offline advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10008987836
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