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~isPartOf:"Journal of marketing research : JMR"
~person:"Brenner, Lyle A."
~person:"Swait, Joffre"
~source:"econis"
~subject:"Decision"
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Brenner, Lyle A.
Swait, Joffre
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Journal of marketing research : JMR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of health economics
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Resource and energy economics
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ECONIS (ZBW)
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Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre
;
Argo, Jennifer
;
Li, Lianhua
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
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2
Forceful phantom firsts : framing experiences as firsts amplifies their influence on judgment
LeBoeuf, Robyn A.
;
Williams, Elanor F.
;
Brenner, Lyle A.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 420-432
Persistent link: https://www.econbiz.de/10010399714
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