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~isPartOf:"Journal of marketing research : JMR"
~person:"Breugelmans, Els"
~person:"Chun, So Yeon"
~person:"Ieva, Marco"
~person:"Stourm, Valeria"
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Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
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