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~isPartOf:"Journal of marketing research : JMR"
~person:"Goldsmith, Kelly"
~person:"Simonson, Itamar"
~subject:"Marketing management"
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Can uncertainty improve promotions?
Goldsmith, Kelly
;
Amir, On
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1070-1077
Persistent link: https://www.econbiz.de/10008796553
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