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~isPartOf:"Journal of marketing research : JMR"
~person:"Goldsmith, Kelly"
~subject:"Social behaviour"
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Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
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