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~isPartOf:"Journal of marketing research : JMR"
~person:"Heerde, Harald J. van"
~person:"Petersen, J. Andrew"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Beziehungsmarketing
2
Consumer behaviour
2
Customer value
2
Kundenwert
2
Relationship marketing
2
customer lifetime value
2
Allocation
1
Allokation
1
Experiment
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Feldforschung
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Field research
1
Risiko
1
Risk
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Takeover
1
acquisition mode
1
customer perceived risk
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customer retention
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field experiment
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free trials
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optimal resource allocation
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product returns
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usage behavior
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Übernahme
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Heerde, Harald J. van
Petersen, J. Andrew
Kumar, V.
3
Braun, Michael
1
Datta, Hannes
1
Foubert, Bram
1
Kim, Kihyun Hannah
1
Schweidel, David A.
1
Shah, Denish
1
Stein, Eli
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Sunder, Sarang
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Zhao, Yi
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Journal of marketing research : JMR
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
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2
The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
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