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~isPartOf:"Journal of marketing research : JMR"
~person:"Iyengar, Sheena S"
~person:"Wathieu, Luc"
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The discriminating consumer : product proliferation and willingness to pay for quality
Bertini, Marco
;
Wathieu, Luc
;
Iyengar, Sheena
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10009507248
Saved in:
2
The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
Bertini, Marco
;
Wathieu, Luc
;
Iyengar, Sheena S
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10009830382
Saved in:
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