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~isPartOf:"Journal of marketing research : JMR"
~person:"Petersen, J. Andrew"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Journal of marketing research : JMR
Handbook of research on customer equity in marketing
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Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
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