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~isPartOf:"Journal of marketing research : JMR"
~person:"Tellis, Gerard J."
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Brand management
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1960-2008
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Advertising effects
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Tellis, Gerard J.
Kumar, V.
11
Dhar, Ravi
8
Wedel, Michel
8
Grewal, Rajdeep
7
Steenkamp, Jan-Benedict E. M.
7
Heerde, Harald J. van
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Mizik, Natalie
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Peres, Renana
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Srinivasan, Shuba
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Tucker, Catherine
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Wyer, Robert S.
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Zhang, Jie
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Albers, Sönke
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Allenby, Greg M.
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Anderson, Eric T.
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Aribarg, Anocha
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Bruce, Norris I.
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Journal of marketing research : JMR
Marketing Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ERIM report series research in management
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Journal of retailing
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Marketing-mix strategies - product strategy and promotion strategy
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Strategic management journal
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The History of Marketing Science
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The Sage handbook of advertising
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ECONIS (ZBW)
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Halo (spillover) effects in social media : do product recalls of one brand hurt or help rival brands?
Borah, Abhishek
;
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10011485245
Saved in:
2
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
Saved in:
3
Does quality win? : network effects versus quality in high-tech markets
Tellis, Gerard J.
;
Yin, Eden
;
Niraj, Rakesh
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10003827708
Saved in:
4
The price elasticity of selective demand : a meta-analysis of econometric models of sales
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10001059790
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