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~isPartOf:"Journal of marketing research : JMR"
~subject:"Consumer behaviour"
~subject:"EU countries"
~subject:"Matching"
~subject:"Theorie"
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Journal of marketing research : JMR
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Contingent match incentives increase donations
Anik, Lalin
;
Norton, Michael I.
;
Ariely, Dan
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 790-801
Persistent link: https://www.econbiz.de/10010471007
Saved in:
2
Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
Saved in:
3
Warm glow or cold, hard cash? : social identify effects on consumer choice for donation versus discount promotions
Winterich, Karen Page
;
Barone, Michael J.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 855-868
Persistent link: https://www.econbiz.de/10009348948
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