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~isPartOf:"Journal of marketing research : JMR"
~type_genre:"Article in journal"
~type_genre:"Flugblatt"
~type_genre:"Handbuch"
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Advertising planning
5
Werbeplanung
5
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2
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1990-2000
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Advertising industry
1
Agency theory
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Allocation
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Naik, Prasad A.
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Journal of marketing research : JMR
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
Journal of business research : JBR
7
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
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European journal of marketing : EJM
4
European journal of operational research : EJOR
4
Journal of promotion management : JPM
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Akzente
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Harvard-Business-Manager : das Wissen der Besten
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Health marketing quarterly
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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The Rand journal of economics
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The journal of industrial economics
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Applied economics
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Die Bank
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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International journal of electronic commerce : IJEC
2
International journal of logistics systems and management
2
International journal of production economics
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JMM : the international journal on media management
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of economics & management strategy : JEMS
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Journal of fashion marketing and management
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international consumer marketing
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Journal of marketing
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Journal of marketing management : MM
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Journal of targeting, measurement and analysis for marketing
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Journal of travel and tourism marketing
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ECONIS (ZBW)
5
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1
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
2
Spatiotemporal allocation of advertising budgets
Aravindakshan, Ashwin
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009507256
Saved in:
3
New drug diffusion when forward-looking physicians learn from patient feedback and detailing
Chintagunta, Pradeep K.
;
Goettler, Ronald L.
;
Kim, Minki
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 807-821
Persistent link: https://www.econbiz.de/10009688811
Saved in:
4
Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
Saved in:
5
Advertising and consumer awareness of new, differentiated products
Barroso, Alicia
;
Llobet, Gerard
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 773-792
Persistent link: https://www.econbiz.de/10009688821
Saved in:
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