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Ma, Yu
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Ailawadi, Kusum L.
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Journal of marketing research : JMR
Journal of financial economics
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The journal of risk and insurance : the journal of the American Risk and Insurance Association
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The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
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The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
2
A multicategory model of consumers' purchase incidence, quantity, and brand choice decisions : methodological issues and implications on promotional decisions
Mehta, Nitin
;
Ma, Yu
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10009578724
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