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~isPartOf:"Journal of marketing research : JMR"
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Consumer behaviour
343
Konsumentenverhalten
343
Market research
172
Marktforschung
172
Theorie
86
Theory
86
Experiment
76
Advertising effects
63
Werbewirkung
63
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62
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62
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55
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55
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48
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48
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45
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45
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44
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44
Präferenztheorie
44
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44
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43
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43
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41
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41
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37
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36
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35
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35
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32
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Kumar, V.
17
Dhar, Ravi
15
Ariely, Dan
10
Gijsbrechts, Els
10
Heerde, Harald J. van
10
Steenkamp, Jan-Benedict E. M.
10
Wedel, Michel
10
Dahl, Darren W.
9
Pieters, Rik
9
Berger, Jonah
8
Grewal, Rajdeep
8
Huber, Joel
8
Mela, Carl F.
8
Tellis, Gerard J.
8
Amir, On
7
Hanssens, Dominique M.
7
Inman, J. Jeffrey
7
Kamakura, Wagner A.
7
Bradlow, Eric T.
6
Cheema, Amar
6
Chen, Xinlei
6
Chen, Yuxin
6
John, George
6
Jong, Martijn G. de
6
Kahn, Barbara E.
6
Krishna, Aradhna
6
Simonson, Itamar
6
Srinivasan, Shuba
6
Tucker, Catherine
6
Zhao, Min
6
Anderson, Eric T.
5
Aribarg, Anocha
5
Baumgartner, Hans
5
Bettman, James R.
5
Bucklin, Randolph E.
5
Chintagunta, Pradeep K.
5
Danaher, Peter J.
5
DeSarbo, Wayne
5
Fitzsimons, Gavan J.
5
Goldfarb, Avi
5
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Journal of marketing research : JMR
European journal of operational research : EJOR
10,261
Journal of business research : JBR
8,366
International journal of production research
6,522
Management science : journal of the Institute for Operations Research and the Management Sciences
4,869
Finance research letters
4,523
Computers & operations research : and their applications to problems of world concern ; an international journal
4,035
Research policy : policy, management and economic studies of science, technology and innovation
3,484
Tourism management : research, policies, practice
2,785
European research studies
2,645
Transportation research / E : an international journal
2,610
Operations research letters
2,005
Research in international business and finance
1,973
Journal of economic psychology : research in economic psychology and behavioral economics
1,760
Journal of the Operational Research Society : OR
1,606
The journal of applied business research
1,533
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1,472
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
1,471
Land economics : applied research on environmental resources
1,465
Economic research
1,462
Operations research
1,444
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1,367
International business and economics research journal
1,336
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
1,270
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1,091
Problems and perspectives in management : PPM ; international research journal
1,085
Mathematics of operations research
1,076
Journal of the Operational Research Society
1,062
The review of income and wealth : journal of the International Association for Research in Income and Wealth
1,003
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
988
Information systems research : ISR
958
Amfiteatru economic : an economic and business research periodical
957
Journal of consumer research : JCR ; an interdisciplinary bimonthly
951
International economics : a journal published by CEPII (Center for research and expertise on the world economy)
917
Journal of labor research
909
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
905
Bulletin of economic research
861
Transportation science : a journal of the Institute for Operations Research and the Management Sciences
853
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
849
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
842
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ECONIS (ZBW)
870
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11
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
12
How encouraging niceness can incentivize nastiness : an unintended consequence of advertising reform
Jung, Minah H.
;
Critcher, Clayton R.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 147-161
Persistent link: https://www.econbiz.de/10011819719
Saved in:
13
The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
Nishida, Mitsukuni
;
Remer, Marc
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011878681
Saved in:
14
Building a social network for success
Ansari, Asim
;
Stahl, Florian
;
Heitmann, Mark
;
Bremer, Lucas
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 321-338
Persistent link: https://www.econbiz.de/10011878685
Saved in:
15
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
16
Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre
;
Argo, Jennifer
;
Li, Lianhua
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
Saved in:
17
Is cash king for sales compensation plans? : evidence from a large-scale field intervention
Viswanathan, Madhu
;
Li, Xiaolin
;
John, George
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 368-381
Persistent link: https://www.econbiz.de/10011878704
Saved in:
18
Social information avoidance : when, why, and how it is costly in goal pursuit
Huang, Szu-Chi
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 382-395
Persistent link: https://www.econbiz.de/10011878722
Saved in:
19
Matchmaker competition and technology provision
Wu, Yue
;
Zhang, Kaifu
;
Padmanabhan, V. T.
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 396-413
Persistent link: https://www.econbiz.de/10011878745
Saved in:
20
An empirical study of uniform and differential pricing in the movie theatrical market
Ho, Jason Y. C.
;
Liang, Yitian
;
Weinberg, Charles B.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 414-431
Persistent link: https://www.econbiz.de/10011878752
Saved in:
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