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1987
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Promotional materials
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Psychology of advertising
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Dröge, Cornelia
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Germain, Richard
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Journal of marketing research : JMR
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
9
International Journal of Physical Distribution & Logistics Management
8
Journal of business logistics : JBL
8
The journal of product innovation management : an internat. publication of the Product Development & Management Association
8
Journal of the Academy of Marketing Science
6
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
5
International journal of physical distribution & logistics management : IJPD & LM
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Journal of world business : JWB
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Industrial marketing management : the international journal for industrial and high-tech firms
4
International Journal of Operations & Production Management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Operations research, Management science : OR MS ; the international literature digest
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The International Journal of Logistics Management
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The journal of supply chain management : a global review of purchasing and supply
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Decision line
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Decision sciences : DS
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European Journal of Marketing
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European journal of marketing : EJM
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International journal of production economics
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Journal of World Business
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International Journal of Production Economics
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Associative positioning strategies through comparative advertising : attribute versus overall similarity approaches
Droge, Cornelia
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 377-388
Persistent link: https://www.econbiz.de/10001036431
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2
The Effect of Just-in-Time Selling on Organizational Structure: An Empirical Investigation
Germain, Richard
;
Dröge, Cornelia
;
Daugherty, Patricia J.
- In:
Journal of marketing research : JMR
31
(
1994
)
4
,
pp. 471-483
Persistent link: https://www.econbiz.de/10006687032
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