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Gielens, Katrijn
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Dekimpe, Marnik G.
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Van de Gucht, Linda M.
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Geyskens, Inge
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Gijsbrechts, Els
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Sotgiu, Francesca
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Steenkamp, Jan-Benedict E. M.
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Journal of marketing research : JMR
Journal of retailing
11
Journal of marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
MSI reports : working paper series
4
ERIM report series research in management
2
Journal of international marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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CEPR Discussion Papers
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Discussion paper / Centre for Economic Policy Research
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Handbook of marketing and finance
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Suppliers caught in supermarket price wars : victims or victors? : insights from a Dutch price war
Sotgiu, Francesca
;
Gielens, Katrijn
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 784-800
Persistent link: https://www.econbiz.de/10011421698
Saved in:
2
New products : the antidote to private label growth?
Gielens, Katrijn
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 408-423
Persistent link: https://www.econbiz.de/10009563579
Saved in:
3
New Products: The Antidote to Private Label Growth?
Gielens, Katrijn
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 408-424
Persistent link: https://www.econbiz.de/10009985828
Saved in:
4
Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge
;
Gielens, Katrijn
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
Saved in:
5
Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers
Gielens, Katrijn
;
Van de Gucht, Linda M.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 519-534
Persistent link: https://www.econbiz.de/10003770560
Saved in:
6
Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers
Gielens, Katrijn
;
Van de Gucht, Linda M.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 519-534
Persistent link: https://www.econbiz.de/10008110492
Saved in:
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