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Journal of marketing research : JMR
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Posterior predictive model checking : an application to multivariate normal heterogeneity
Gilbride, Timothy J.
;
Lenk, Peter J.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 896-909
Persistent link: https://www.econbiz.de/10008666381
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Models for Heterogeneous Variable Selection
Gilbride, Timothy J.
;
Allenby, Greg M.
;
Brazell, Jeff D.
- In:
Journal of marketing research : JMR
43
(
2006
)
3
,
pp. 420-430
Persistent link: https://www.econbiz.de/10007270428
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