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~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
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Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
2
Is firm trust essential in a trusted environment? : how trust in the business context influences customers
Grayson, Kent
;
Johnson, Devon
;
Chen, Der-Fa Robert
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 241-256
Persistent link: https://www.econbiz.de/10003713041
Saved in:
3
Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers
Grayson, Kent
;
Johnson, Devon
;
Chen, Der-Fa Robert
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 241
Persistent link: https://www.econbiz.de/10007987565
Saved in:
4
The Dark Side of Long-Term Relationships in Marketing Services
Grayson, Kent
;
Ambler, Tim
- In:
Journal of marketing research : JMR
36
(
1999
)
1
,
pp. 132-141
Persistent link: https://www.econbiz.de/10006667557
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