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Journal of marketing research : JMR
Journal of marketing
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Business Horizons
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Business Research Series / Graduate School of Business, Stanford Univ., Stanford, Calif.
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Consumer behavior : contemporary research in action
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Advancing the experimental method in marketing
Holloway, Robert J.
;
White, Tod
- In:
Journal of marketing research : JMR
1
(
1964
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10002872622
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