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Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry
Voss, Glenn B.
;
Montoya-Weiss, Mitzi
;
Voss, Zannie Giraud
- In:
Journal of marketing research : JMR
43
(
2006
)
2
,
pp. 296-302
Persistent link: https://www.econbiz.de/10006640217
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