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~isPartOf:"Journal of marketing research : JMR"
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Behavioural finance
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Brand management
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Decision under uncertainty
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E-commerce
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Electronic Commerce
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Entscheidung unter Unsicherheit
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Park, Jongwon
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Wyer, Robert S.
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Lee, Hyun-Jung
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Lee, Jin-Yong
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Shine, Byung Chul
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Journal of marketing research : JMR
International journal of logistics systems and management
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Marketing letters : a journal of research in marketing
3
Australasian marketing journal
2
Journal of Consumer Research
2
Journal of business ethics : JBE
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Marketing Letters
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The journal of technology transfer
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The service industries journal
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Auditing : a journal of practice & theory
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Entrepreneurship research journal : ERJ
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Global cultural and economic research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
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Journal of business research : JBR
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Journal of economic behavior & organization : JEBO
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Psychology & marketing
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The Cornell hospitality quarterly
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The European accounting review
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The Journal of Technology Transfer
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The Service Industries Journal
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The journal of corporate finance : contracting, governance and organization
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1
Disposition effects and underlying mechanisms in e-trading of stocks
Lee, Hyun-Jung
;
Park, Jongwon
;
Lee, Jin-Yong
;
Wyer, …
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 362-378
Persistent link: https://www.econbiz.de/10003724289
Saved in:
2
Brand synergy effects in multiple brand extensions
Shine, Byung Chul
;
Park, Jongwon
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 663-670
Persistent link: https://www.econbiz.de/10003569754
Saved in:
3
Disposition Effects and Underlying Mechanisms in E-Trading of Stocks
Lee, Hyun-Jung
;
Park, Jongwon
;
Lee, Jin-Yong
;
Wyer, …
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 362-378
Persistent link: https://www.econbiz.de/10008052520
Saved in:
4
Brand Synergy Effects in Multiple Brand Extensions
Shine, Byung Chul
;
Park, Jongwon
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 663-670
Persistent link: https://www.econbiz.de/10007860734
Saved in:
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