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Journal of marketing research : JMR
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Climbing the wrong ladder : the mismatch between consumers' preference for subgoal sequences and actual goal performance
Jin, Liyin
;
Xu, Qian
;
Zhang, Ying
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 616-628
Persistent link: https://www.econbiz.de/10011349894
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