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Journal of marketing research : JMR
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The jilting effect : antecedents, mechanisms, and consequences for preference
Garvey, Aaron M.
;
Meloy, Margaret G.
;
Shiv, Baba
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 785-798
Persistent link: https://www.econbiz.de/10011762836
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