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~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Simonsohn, Uri"
~subject:"Field research"
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Journal of marketing theory and practice
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Critical condition : people don't dislike a corporate experiment more than they dislike its worst condition
Mislavsky, Robert
;
Dietvorst, Berkeley
;
Simonsohn, Uri
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1092-1104
Persistent link: https://www.econbiz.de/10012405735
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