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~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Quantitative marketing techniques and analyses"
~person:"Newmeyer, Casey E."
~type_genre:"Article in journal"
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When products and brands trade hands : a framework for acquisition success
Newmeyer, Casey E.
;
Swaminathan, Vanitha
;
Hulland, John
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10011489593
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