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~isPartOf:"Journal of marketing theory and practice"
~person:"Abril Barrie, Carmen"
~person:"Bruwer, Johan"
~person:"Dekimpe, Marnik G."
~person:"Homburg, Christian"
~person:"Kushwaha, Tarun"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of marketing theory and practice
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Asia Pacific journal of marketing and logistics
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International journal of wine business research : IJWBR
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How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
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