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~isPartOf:"Journal of marketing theory and practice"
~person:"Besharat, Ali"
~person:"King, Stephen"
~subject:"Marketing management"
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Journal of marketing theory and practice
A master class in brand planning : the timeless works of Stephen King
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Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
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