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~isPartOf:"Journal of marketing theory and practice"
~person:"Matos, Celso Augusto de"
~person:"Swaminathan, Srinivasan"
~subject:"E-commerce"
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Customer satisfaction and loyalty in e-markets : a PLS path modeling approach
Anderson, Rolph E.
;
Swaminathan, Srinivasan
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10008989389
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