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~isPartOf:"Journal of marketing theory and practice"
~person:"Schumann, David W."
~source:"econis"
~subject:"Behaviour"
~subject:"Fragebogen"
~subject:"USA"
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Consumer preferences for assimilative versus aspirational models in marketing communications : the role of product class, individual difference, and mood state
Nichols, Bridget Satinover
;
Schumann, David W.
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009688910
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