//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing theory and practice"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenbindung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
Customer retention
10
Kundenbindung
10
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
3
Retail trade
3
USA
3
United States
3
B-to-B-Marketing
2
Business-to-business marketing
2
Customer satisfaction
2
Kundenzufriedenheit
2
Measurement
2
Messung
2
Viral marketing
2
Virales Marketing
2
Beziehungsmarketing
1
Brand loyalty
1
Community
1
Competitive strategy
1
Consumer information
1
Corporate reputation
1
Customer service
1
Dienstleistung
1
Dienstleistungssektor
1
Firmenimage
1
Gemeinschaft
1
Internet marketing
1
Italien
1
Italy
1
Kaufentscheidung
1
Kundenbindungsprogramm
1
Kundenservice
1
Loyalty program
1
Markenartikel
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Nachhaltigkeit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brunetti, Federico
1
Confente, Ilenia
1
Sánchez-Casado, Noelia
1
Tomaseti-Solano, Eva
1
Published in...
All
Journal of marketing theory and practice
SpringerLink / Bücher
4
Journal of retailing and consumer services
3
Cogent business & management
2
Gabler Research
2
Innovatives Markenmanagement
2
International journal of economic research
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing analytics : JMA
2
Psychology & marketing
2
Advertising and Consumer Psychology
1
Basler Schriften zum Marketing
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Diskussionsbeiträge zu Marketing und Vertrieb : Schriftenreihe der FHDW Hannover
1
Fontys Venlo - publication of applied sciences
1
Gabler Research / Marktorientiertes Management
1
HRM and marketing orientation in the new era
1
IIR working paper
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business
1
International journal of business and economics
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Inventi impact: retailing & consumer services
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of international economic review
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Marktorientiertes Management
1
Reihe: Marketing : MAR
1
Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->