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~isPartOf:"Journal of marketing theory and practice"
~subject:"Customer satisfaction"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Journal of marketing theory and practice
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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The journal of brand management : an international journal
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Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
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Best practice der Markenführung
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Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
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Corporate brand and corporate reputation
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Diversity in European marketing : text and cases
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E-retailing challenges and opportunities in the global marketplace
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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European journal of marketing : EJM
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Handbook of research on effective marketing in contemporary globalism
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Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
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Harvard business review on emerging markets
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International journal of electronic customer relationship management : IJECRM
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International journal of management & enterprise development : IJMED
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International journal of quality and service sciences
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Journal of business and psychology
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Journal of strategic marketing
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Management research review
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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Marketing intelligence & planning
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Marktorientierte Unternehmensführung
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Modern banking : applied theory and practice
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
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Strategic marketing in tourism services
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The IUP journal of brand management : IJBRM
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Tourism management : research, policies, practice
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Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
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