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~isPartOf:"Journal of marketing theory and practice"
~subject:"India"
~subject:"Innovation"
~subject:"Markenartikel"
~subject:"Retail trade"
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Journal of marketing theory and practice
Case studies on MNCs in India
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International journal of innovation management
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Business-to-business brand management : theory, research and executive case study exercises
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The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates
Badrinarayanan, Vishag
;
Laverie, Debra A.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10009729469
Saved in:
2
Drivers of trade promotion receptiveness : the role of relationship and trade promotion satisfaction
Poddar, Amit
;
Donthu, Naveen
;
Parvatiyar, Atul
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10009729472
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