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Journal of marketing theory and practice
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Model misspecification : contrasting formative and reflective indicators for a model of e-service quality
Collier, Joel E.
;
Bienstock, Carol C.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 283-293
Persistent link: https://www.econbiz.de/10003867512
Saved in:
2
Model misspecification : contrasting formative and reflective indicators for a model of e-service quality
Collier, Joel E.
;
Bienstock, Carol C.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 283-293
Persistent link: https://www.econbiz.de/10009884923
Saved in:
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