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Journal of marketing theory and practice
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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Fairness-trust-loyalty relationship under varying conditions of supplier-buyer interdependence
Jambulingam, Thanigavelan
;
Kathuria, Ravi
;
Nevin, John R.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10008900889
Saved in:
2
Fairness-trust-loyalty relationship under varying conditions of supplier-buyer interdependence
Jambulingam, Thani
;
Kathuria, Ravi
;
Nevin, John R.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10009884965
Saved in:
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