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~isPartOf:"Journal of marketing theory and practice"
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Journal of marketing theory and practice
Journal of advertising : official publication of the American Academy of Advertising
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Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities
DeCarlo, Thomas E.
;
Laczniak, Russell N.
;
Motley, Carol M.
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10003743271
Saved in:
2
Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities
DeCarlo, Thomas E.
;
Laczniak, Russell N.
;
Motley, Carol M.
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10009884878
Saved in:
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