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~isPartOf:"Journal of marketing theory and practice"
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Journal of marketing theory and practice
Working paper / National Bureau of Economic Research, Inc.
52
Harvard business review : HBR
28
Harvard-Business-Manager : das Wissen der Besten
20
Cisco's growth and business strategy
14
Journal of competition law & economics
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Discussion paper / Centre for Economic Policy Research
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The American economic review
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CESifo working papers
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Global business and organizational excellence : a review of research & best practices
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Business and society review : a quarterly forum on the role of business in a free society
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Journal of business ethics : JOBE
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Journal of Business Ethics
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Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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American economic journal : a journal of the American Economic Association
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Innovation management in the intelligent world : cases and tools
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Journal of consumer behaviour : an international research review
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Journal of financial economics
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Corporate social responsibility in the digital age
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Economic inquiry : journal of the Western Economic Association International
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Gabler Edition Wissenschaft
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Information systems research : ISR
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Journal of business research : JBR
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Strategy power plays : how the world's most strategic minds reach the top of their game
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The journal of industrial economics
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American economic review
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Arbeitspapier
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Competition on the internet : [... conference titled "Competition on the Internet" organized in February, 2013, in Munich]
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Entrepreneurship, theory and practice : ET & P
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Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
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HWZ-Schriftenreihe für Betriebs- und Bildungsökonomie
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Is that really an honest online review? : the effectiveness of disclaimers in online reviews
Moriuchi, Emi
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 309-327
Persistent link: https://www.econbiz.de/10011912926
Saved in:
2
Consumer-based brand equity of a private-label brand : measuring and examining determinants
Girard, Tulay
;
Trapp, Paul
;
Pinar, Musa
;
Gulsoy, Tanses
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10011654467
Saved in:
3
The collateral damage of C2C communications on social networking sites : the moderating role of firm responsiveness and perceived fairness
Adjei, Mavis T.
;
Nowlin, Edward L.
;
Ang, Tyson
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10011489607
Saved in:
4
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
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