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~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"The journal of consumer marketing"
~person:"Fernandes, Maria Eduarda"
~person:"Sharma, Priyanka"
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Sharma, Priyanka
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Journal of marketing theory and practice : JMTP
The journal of consumer marketing
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ECONIS (ZBW)
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Sustainable advertising or ecolabels : which is the best for your brand and for consumers' environmental consciousness?
Gaspar Ferreira, Alcina
;
Fernandes, Maria Eduarda
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10013204877
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Why are industrial firms high or low brand sensitive? : an empirical investigation
Sharma, Priyanka
;
Sengupta, Raghu Nandan
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10012181636
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