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~isPartOf:"Journal of marketing theory and practice : JMTP"
~language:"eng"
~subject:"2001-2006"
~subject:"Bootstrap approach"
~subject:"Germany"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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The effects of social media influencers' self-disclosure on behavioral intentions : the role of source credibility, parasocial relationships, and brand trust
Leite, Fernanda Polli
;
Baptista, Paulo de Paula
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013358776
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