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~isPartOf:"Journal of marketing theory and practice : JMTP"
~person:"Abril Barrie, Carmen"
~person:"Bruwer, Johan"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of marketing theory and practice : JMTP
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New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
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