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~isPartOf:"Journal of marketing theory and practice : JMTP"
~person:"Bagozzi, Richard P."
~person:"Bawa, Anupam"
~person:"Pelsmacker, Patrick de"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
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Beschwerdemanagement
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Bagozzi, Richard P.
Bawa, Anupam
Pelsmacker, Patrick de
Ali, Fayaz
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Babaev, Jasurbek
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Barnes, Donald C.
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Journal of marketing theory and practice : JMTP
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
5
Journal of the Academy of Marketing Science
5
Journal of electronic commerce research : JECR
4
Psychology & marketing
4
The journal of brand management : an international journal
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of marketing communications
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Marketing letters : a journal of research in marketing
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
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International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Journal of retailing
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Journal of service research
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Marketing : journal of research and management
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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British journal of management
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Cogent business & management
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Decision
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Electronic commerce research
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International business review : the official journal of the European International Business Academy
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International journal of advertising : the review of marketing communications
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International journal of electronic commerce : IJEC
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Journal of business and psychology
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Journal of business ethics : JBE
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer studies and home economics
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
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Journal of international marketing
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How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
2
Seeking consumer forgiveness : face management by frontline employees
Bath, Jatinderpreet Kaur
;
Bawa, Anupam
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10012483475
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