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~isPartOf:"Journal of marketing theory and practice : JMTP"
~person:"Naderer, Brigitte"
~person:"Sheth, Jagdish N."
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
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Advertising effects
Konsumentenverhalten
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Naderer, Brigitte
Sheth, Jagdish N.
Ali, Fayaz
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Babaev, Jasurbek
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Barnes, Donald C.
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Journal of marketing theory and practice : JMTP
Legends in consumer behavior
42
Legends in marketing
11
International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Emerald Points
1
Emerald Points Ser.
1
Handbook of relationship marketing
1
Harper & Row's series in marketing management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Marketing theory
1
Review of marketing research
1
The Routledge companion to consumer behavior
1
The Wiley marketing series
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New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
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