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~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Internet marketing"
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Handbook of research on integrating social media into strategic marketing
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Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
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