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~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
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Park, Jin Seong
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Cho, Chang-hoan
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Grow, Jean M.
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Lee, Hyung Seok
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Health marketing quarterly
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Journal of promotion management : JPM
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International journal of advertising : the review of marketing communications
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Journal of business ethics : JOBE
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American economic journal : a journal of the American Economic Association
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Journal of Consumer Affairs
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Journal of current issues and research in advertising : JCIRA
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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1
Cultural orientation and the persuasive effects of fear appeals : the case of anti-smoking public service announcements
Lee, Hyung Seok
;
Park, Jin Seong
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
2
,
pp. 73-80
Persistent link: https://www.econbiz.de/10009567788
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2
Factors explaining college students' intention to receive cosmetic surgery in the future : a structural aquation modeling approach
Park, Jin Seong
;
Cho, Chang-hoan
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10009235933
Saved in:
3
Symptom information in direct-to-consumer antidepressant advertising and college students' perception of the lifetime risk of depression
Park, Jin Seong
;
Grow, Jean M.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10003979221
Saved in:
4
Message framing and the effectiveness of DTC advertising : the moderating role of subjective product knowledge
Kim, Kenneth A.
;
Park, Jin Seong
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10003979270
Saved in:
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