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~isPartOf:"Journal of nonprofit & public sector marketing"
~person:"Bagozzi, Richard P."
~person:"Boudewyns, Vanessa"
~person:"Ko, Yong Jae"
~subject:"Sportler"
~type_genre:"Article in journal"
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Consumer behaviour
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Bagozzi, Richard P.
Boudewyns, Vanessa
Ko, Yong Jae
Kim, Yu Kyoum
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Journal of nonprofit & public sector marketing
European Sport management quarterly : ESMQ
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International journal of sports marketing & sponsorship
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of sport management : the official journal of the North American Society of Sport Management
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Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
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